Strawberry sundae at Bruster’s on July 19, 2024.
Last week, on Monday, Bloomington Transit launched a new on-demand service called BLink.
Using the BLink app, from 6 a.m. to 7 p.m. Monday through Friday, passengers can request a ride between any of three zones inside the city of Bloomington—North, East, and Downtown. The pickup window is a half hour long. Drivers will wait up to five minutes on a passenger.
Passengers can also book these zone-to-zone rides up to 24 hours in advance. The fare for the new service is $2. The regular fixed route fare is $1.
At last Tuesday evening’s BT board meeting, Shelley Strimaitis, who is BT’s planning and special projects manager, gave an update on the new service. No rides had been taken for the first two days of the BLink service.
That was likely due in part, to the fact that BT has not aggressively marketed the service, yet, beyond a post to BT’s Facebook page. Strimaitis said that a direct mailing would be sent out, once the flyers have been printed.
A microtransit service like BLink, has the potential to help residents get to the places they need to go, faster and easier—places like work, medical appointments, school, job interviews, court appointments, childcare centers, or government offices.
But to test out the service on Friday, starting from my downtown apartment, I chose a pretty low-stakes mission—Bruster’s Real Ice Cream on the eastern edge of town.
Judged only by the standard of the number of strawberry sundaes enjoyed (+1), Friday’s mission counted as a solid success. But there are more standards than just ice cream. Continue reading “Column: Testing out Bloomington’s new BLink microtransit service” →